Direct Mail: Fine Tuning Your Success

January 31, 2010 9:16 am admin 152

As a young advertising major, all I wanted to do was pen the next great Super Bowl commercial and in general, be a star. Well, my delusions of creative grandeur came to a crashing halt during semester one of my direct mail advertising copy course. There would be no fancy-scripted television budgets in my neck of the woods for some time until I learned first how to create a well-written, focused, and most of all, effective sales letter. It was true. More people are affected by messages they can physically touch and read than anything splashed across a TV screen in 30 seconds or less. Turns out that semester was one of my favorites. Writing targeted and well-researched mailers, coupled with quality lists design, certainly tuned my writing.